Specialist analytics consultancy
Cihangir Analytics helps organisations measure what matters, understand customers and performance, and turn analysis into practical improvements across products, marketing and commercial outcomes.
Supporting startups, SMEs and large organisations with analytics, measurement, performance and data work.
What we do
Good analytics is not just reporting what happened. We help organisations build trustworthy measurement, investigate performance, understand customer behaviour and turn recurring data work into something useful.
Make sure the business is measuring the right things, accurately and consistently.
GA4, Adobe Analytics, GTM, tracking strategy, analytics audits, KPI frameworks, data quality, consent and governance.
Explore Digital Analytics & MeasurementUnderstand how customers behave, where they drop out, what drives retention and which product opportunities matter.
Behavioural and transactional analysis, segmentation, retention and churn, funnels, product KPIs, experimentation and commercial evaluation.
Explore Customer & Product AnalyticsFind where acquisition spend is working, where it is being wasted and what is limiting conversion.
Paid media and PPC analysis, channel performance, audience analysis, CRO, funnel analysis, experimentation, budget optimisation and attribution-aware analysis.
Explore Marketing & Conversion AnalyticsBuild data and reporting systems that reduce repeated manual work and make insight easier to use.
SQL analysis, data warehousing, reporting frameworks, BI tools, automation, governance and reusable analytical workflows.
Explore Data, Reporting & AutomationOur approach
Tools matter, but only when they help answer the right business questions. Our work follows a practical analytical loop.
Create reliable data and clear definitions so decisions start from something trustworthy.
Investigate behaviour, performance and commercial outcomes to find what is actually driving the numbers.
Turn evidence into hypotheses, experiments and focused changes rather than assumptions.
Measure what changed, keep what works and make the next decision with better information.
The work can be a focused piece of consultancy or embedded within an existing product, marketing, data or commercial team.
Experience
Cihangir Analytics brings experience across digital measurement, customer and product analytics, paid acquisition, conversion, experimentation, data platforms and automation. Work has ranged from targeted projects for growing businesses to embedded analytics roles within large organisations.
Selected engagements have included work across customer behaviour and retention, GA4 implementation, tracking strategy, paid media analysis, data warehousing, automated reporting, pricing and forecasting.
Ways to work
Cihangir works flexibly around the business problem rather than forcing every requirement into the same delivery model.
A defined analytics, measurement, conversion, reporting or data problem with a clear outcome and scope.
Experienced analytics capability working alongside an existing team for a project, transformation or fixed-term requirement.
Built by Cihangir Analytics
Many businesses have useful data but not the time or dedicated analytical resource to review it continuously. Cihangir Analytics built Parsora to perform more of that recurring performance analysis automatically.
Parsora analyses performance, investigates meaningful changes and packages what deserves attention into concise pieces of intelligence called Parses — giving SMEs, startups and ecommerce businesses a practical way to self-serve more of the analysis they would otherwise struggle to resource.
Some problems need specialist consultancy. Some recurring analysis should not require a consultant at all.
About Cihangir Analytics
Cihangir Analytics was founded in 2015 as a specialist analytics consultancy. Its work spans digital measurement, customer and product analytics, marketing performance, experimentation, data and automation — supporting organisations from startups and SMEs to large enterprise environments.
About Cihangir AnalyticsStart with the problem
Whether the challenge is measurement, customer behaviour, marketing performance, conversion, reporting or a broader analytics requirement, start with the business problem.